One of those most impressive things an up-and-coming artist can do is step on stage in a rowdy college bar in front of a crowd where the majority of people don’t know who you are and get them to stop talking, turn around, and listen. I’ve seen Holly Beth do this on numerous occasions and each time it impresses me more and more. She’s got a voice that captures your attention whether your ready for it or not, with power and range like few I’ve ever seen, and a presence that exudes being badass yet is unassuming. I’ve seen her song swap with some very talented artists, and I’ve never seen her not raise the bar vocally for the whole group.
What the thousands of contestants from The Voice and American Idol can attest to, is that a great voice alone may get the ball rolling, but it doesn’t take you very far – especially in a scene like ours. It’s the songs that move the needle and take you to the next tier. You can even have a song that’s so good that the voice can be average and it’s still a hit, but it doesn’t work the other way around. So while Beth certainly has the voice, the question that looms is…does she have the songs?
We first heard her at our Texas Music Seminar last December and have seen her 4 or 5 times since and we’ve definitely seen a progression in her songwriting. The Oklahoma native released her debut single, “Torn” in August of this year, and over the course of 3 months, it has racked up over 150K streams and found its way inside of the Top 25 of our Texas Music Spotify Chart for several weeks. To our knowledge, she’s the only female artist to break 100K streams with her debut single, which means with each passing stream, the song continues to inch it’s way further as the most-streamed debut single of all time from a female artist in our scene! So if you’re wondering if she’s got the songs, it looks like the answer to the question is off to a promising start.
To help continue answer that question is her next single, “100 Proof”. A song about being in a relationship with a person who only wants to call and see you when they’re drunk at 2AM and the realization that you’re better than that. The song packs a punch of energy, a catchy melody, and a solid message. We dig the cranked-up guitars, full production (Philip Mosley), and the magnetic voice on top of it all.
We fully expect this one to keep the momentum going for Beth, so if you haven’t hopped on to the bandwagon, now’s the time! The song drops this Friday and we strongly encourage you to add it to your playlist, in the meantime, enjoy an early listen below!
Music addict, a sucker for heartbreak songs, and avid Houston sports fan! I’am also the Editor-in-Chief of Texas Music Pickers.