Spotify’s New Submission Process for Unreleased Music

In case you haven’t heard, Spotify has a new submission process that will allow artists to submit a song from an upcoming release to the editorial team (the playlist curators).  Something people have been trying to figure out how to do for the last few years. So here’s how it works:

  • Deliver your music to Spotify ahead of its drop date
  • Once your upcoming project appears in your Spotify for Artist dashboard, you just select a song to submit…that’s pretty much it

There are some important things to note:

  • The earlier you submit, the better.  The more time the editorial team has to find it and dig in to it, the better chance it has of getting picked up.
  • Make sure you provide a good amount of info on the song: genre, mood, and any other data that might be important.
  • There is no limit to how often you can submit unreleased songs, but you can only submit one at a time. In other words, you can’t submit another unreleased song, until the previous song you submitted has been released.

But that’s not all…

Your submitted song, will now also be the one your followers find on their Release Radar the Friday it drops; giving you the choice of song, rather than it being an algorithmic pick. However there is something very important to note here.  You must submit your song at least 7 days before the drop in order for it to appear in your followers Release radar!   Appearing on your followers Release Radar is a powerful tool for any launch these days, so if you have a release coming, make sure you plan accordingly!

So why can you only submit unreleased songs and why can you only submit one?  According to Spotify’s website, the reason you can only submit unreleased music, is because they (curators and algorithms) already have data on your released music, and therefore can make playlisting decisions based off of it. They can look at the stream count, skips, listener playlist adds, artists followers etc… With the unreleased stuff, there is no data. While it doesn’t say why you can only submit one song, I think the answer is pretty obvious.  If people could make multiple submissions, or submit their whole album, trying to listen and evaluate all of those songs would be an enormous undertaking for the editorial team (which it probably already is with just the single submissions).

So new, artist-empowering tools continue to roll out from the largest streaming platform in the world … who knows what might be next!


Author: Chris Fox

Music addict, a sucker for heartbreak songs, and avid Houston sports fan! I'am also the Editor-in-Chief of Texas Music Pickers.

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